These days, we've been expressing a lot of opinions, we've been more active and trying to participate as well. We can't always be told what to do by the company. How do you work to gain a bit more like in control, like you said?Īllen: I feel like you need to take charge. Jeff Benjamin: Congrats to you guys for taking that initiative because it can be challenging to put yourselves into the music. Hyeongjun: You're definitely going to hear more of us. From songwriting and writing lyrics, composing and lyrical composition to ideas on like what kind of sound or what kind of theme that we want to talk about, we contributed opinions in that sort of way. How are you showing more of your natural selves? Is it through participating in the production?Īllen: We definitely had more chances to participate in this album. Most of the songs on this album has really bright sounds, I would say. Now, it's really the concepts, images and vibes that suit us so that we can really do well. In our earlier days, I would say, we were more "packaged" by the company for different images and concepts. With this "new wave," we really wanted to show a new side of CRAVITY, a completely new side, more of our natural side. Even with the performance, we have a lot of these fun hand gestures. How are you taking all this into your New Wave EP? Can you introduce it with this new mindset?Īllen: Yeah, you got a lot of guitar sounds. Jeff Benjamin: That's excellent advice and a great mindset. We're going to work hard with whatever is thrown at us to bring our fans better music and spread positive energy through our music and performances.= As big as your name is, your song should be even better. The singer shouldn't be bigger than their songs, if you know what I mean. We met with the head of Universal Music Publishing Group, and he gave us a lot of great insights on how important a good hit record is for a singer.
So, definitely, exciting stuff to look forward to like more English songs and albums in the future. We're really going around with media, doing interviews, meeting music executives. We knew what we wanted: release this English single, catch everybody by surprise, and just let you all know who we are. Jeff Benjamin: Does that mean more English music is coming?Īllen: The reason why we released "Boogie Woogie" around August time is because we knew we were coming to LA.
But right now, I feels that this pop sound and the "Boogie Woogie" sound is the most suitable for our group which is something we can play along with it. Hyeongjun: We've always tried different genres and concepts since we debuted, so it's kind of challenging to find different genres. Minhee: Yeah and by releasing our first English single, we can connect to more global fans and through the KCON stages.
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